"Money is the key thing which holds all those things back. It’s not ideas. There’s no shortage of ideas. So I’ve never had any problem coming up with interesting things to write about. The only problem is converting those ideas into something which a publisher will support because they think there will be enough sales in it."
http://www.kettlemag.co.uk/article/kettle-mag-interviews-comic-book-writer-sean-michael-wilson?platform=hootsuite